The Man in the Green Jeep

A modern-day David-versus-Goliath story took place in Denver, CO, on July 10-14 when Hannibal Books, a small Texas-based company with a unique philosophy, set up its display alongside Christian publishing-field giants such as Thomas Nelson and Tyndale.
The staff of Hannibal Books was pleased when its eye-catching exhibit, which featured a full-sized, green 2007 Jeep Wrangler promoting one of its newest releases, attracted just as much attention as did the well-funded, glitzy displays of major publishers at the 2006 International Christian Retail Show, the largest and most prestigious gathering for Christian bookstores and publishers in the world.
The July show at the Colorado Convention Center annually attracts publishers, book-store buyers, authors, printers, and a whole host of others interested in Christian book publishing and related products.
Hannibal’s featured release, The Man in the Green Jeep, is typical of the niche market that the Garland, TX, publisher tries to fill. The children's book by Viola Palmer is about a Christian missionary in Honduras who uses a green Jeep to cross rugged terrain to take food and other necessities to impoverished flood victims who lost their homes and crops in a torrential downpour. Hannibal specializes in books by and about missionaries.
“Using a green Jeep, which was loaned to us by a local Denver dealership, illustrates the title of the book quite well, but it also shows the creativity that we have to go to sometimes to compete with the 'big guys,'" said Louis Moore, publisher of Hannibal Books. “We are not a million-dollar company yet, so every advertising dollar needs to be effective and productive.”
Besides promoting The Man in the Green Jeep, Hannibal hosted seven other current authors’ books at the trade show. These authors traveled from as far away as Japan and Honduras as well as South Carolina, Tennessee, Florida, and Texas. These authors included Christy Brawner, Steve Hunter. Kelly Malone, Gene and Jean Phillips, Carol Weishampel and Viola Palmer.
July 2006
The book is available at www.amazon.com and www.hannibalbooks.com